2019 – BIG OPPORTUNITIES BIG CHALLENGES 
 
In 2019, Vietnam maintains exciting investment prospects thanks to positive economic outlook against lower anticipated inflation than other regional countries, expectations of manufacturing hubs moved from China to Vietnam, and limited negative externalities thanks to Vietnam’s ratification of Free Trade Agreements (CPTPP and EVFTA). In addition, the economy faces a series of challenges from global economic recession, increasing protectionism and tightening monetary policies. 
 
Vietnam Stock Market is expected to fluctuate extensively in 2019 due to a mix of positive and negative information; however, it will remain attractive, especially to foreign investors. Shares already in all-time low and expected growth of 13.3% in earnings compared to similar period by listed companies are the impetus for stock market growth. Ongoing privatization and divestment in the next two years will supply capital to the economy and substantial and quality capitalized shares to the stock market. Macro restructuring of stock market will facilitate market liquidity and better attract investors. M&A activities are expected to be vibrant in 2019, with focus on retail, food processing, fast moving consumer goods (FMCG) and pharmaceuticals etc. due to significant growth potential in this industry and high market demands.
 
2019 will also witness more aggressive competition in business activities of securities companies. Circular No. 128/2018/TT-BTC replacing Circular 242/2016/TT-BTC stipulates minimum 0.5% transaction fee for sale and purchase of stocks/fund certificate, and covered warrant (applicable to listed and registered securities). This replacement annuls the previous 0.15% floor price for trading securities, and will initiate a brokerage fee competition in the future. Local market is welcoming an increasing presence of foreign securities companies with substantial capital, human, and technology resources. On top of that is a race in technological application, artificial intelligence, and developed transaction systems, which contributes greatly in business performance of securities companies. 
 
Given these opportunities and challenges for 2019, SSI will propose the below business plan to the General Meeting of Shareholders for approval late April 2019:
 
 
To successfully achieve these targets, specific solutions are identified for dedicated business lines based on long-term strategic vision and focus for sustainability enablers: Product and Service Quality, Human Resources Development and System Development Customer-Centric Approach 2019 action plans by business units are presented as follows. 
 
RETAIL BROKERAGE 
 
Diversify product offering to successfully tailor for all customer segments
 
SSI will maintain our focus on traditional customers - shareholders of listed companies, future listed companies and public companies, and existing investors in the stock market, etc. In addition, the growing economy results in high-income, investment-savvy segment, therefore, SSI will design competitive product offering with other investment channels to attract these customer segments.
 
Customer segmentation based on actual demand will also be a focus for 2019 to identify appropriate approach and engagement strategies. Customer survey, customer satisfaction, gift and loyalty programs will be launched regularly to strengthen customer relationship. And finally, with the ultimate view to accompany with customers across their journey, SSI will continue to conduct training and conference sessions to provide retail customers with insights into investment, both on primary and derivative markets. 
 
Quality and diversification are determining factors in customers' decision
 
Amid a fierce competition, product quality and diversification are the determining factors. Bearing this in mind, SSI persists in our research & development efforts to introduce the best products and services and maximize added value offered to customers. We will improve our investment recommendation and consulting services, diversify financial instruments that offer leverage to customers, develop and refine purchasing power calculation, disbursement and automatic debt management utilities. In addition, we will further invest in transaction tools supporting new instruments, including derivatives or covered warrants, and online transaction utilities. A simulated stock market is under development and will be introduced to investors as a trial playground for practice and learning before committing to actual transactions. Experienced also benefit from this simulation by applying various strategies before selecting the optimal strategy. 
 
Vibrant working environment where motivations are desired is the differentiating advantage in attracting and retaining talents
 
The right people are the determining factor to an organization’s success. Bearing this in mind, SSI adopts specific selection criteria in recruitment perfectly aligned with job requirements and corporate culture. The recruiting process must go through rigorous screening against predetermined criteria. SSI targets university students of regular training program, develops an incubation plan even before they graduate, provides on-the-job training during internship so that they become full-fledged and qualified to do the job.  On-boarding for new hires include approach, culture, expertise and skills required for the job. In addition to initial on-boarding, on-going training is also delivered in form of discussion and sharing sessions held at branches/transaction offices to nurture a learning culture. 
 
On top of training efforts, performance management is also maintained to improve human resources quality. This includes target setting, supervision, and providing feedback on-the-go to offer prompt support as well as recognition. 
 
 
Internal succession planning 
 
Outstanding individuals are inclined to seek new challenges when they have familiarized themselves with the day-to-day jobs. SSI Retail Brokerage, in an attempt to preserve corporate culture and core values, responds to this expectation by screening, training and nurturing high-performing candidates with leadership potentials, then designating them to management positions. This will enable them to uphold the strategy of developing and expanding high-quality broker force. Competence assessment regulations and career path policies are well defined.